Success Story: How AnzCham Philippines Consolidated Databases with EventBank

This success story is a result of feedback received from the Australia-New Zealand Chamber of Commerce in the Philipines where a solution was needed to help synchronize attendee databases onto one platform. The responses are a result of success with EventBank tackling this mass-migration, which had delighted AnzCham with it’s user friendliness and breadth of features, including event page creation, ticketing, mobile apps, and 24/7 support.

Too Many Cooks in the Kitchen

AnzChamber Philippines for a long period of time had relied on engaging their members and communities through a myriad of tools offered across the web. While many SaaS models are scalable, as well as versatile in their functions, contact databases can sometimes get stretched thin and eventually data on one tool may be different from another, and unless a master sheet is painstakingly maintained, the tools that once helped to maximize your work, can begin harming your engagement and communication.

Like the adage goes, you never want too many cooks in the kitchen. In AnzCham Philippine’s situation, the cooks are the tools and kitchen is the database strategy. With so many tools inflicting contact data changes on a day-to-day or campaign-to-campaign basis, the dissonance in accuracy can create headaches down the line as digital engagement in this day and age relies heavily on personalization.

 

The Results

After AnzCham Philippine’s was contacted by EventBank during it’s Philippines expansion efforts, the match was clear after a few events were run under the EventBank platform. With EventBank’s all-in-one methodology towards chambers of commerce and their database issues, organizations that run on memberships can utilize many tools like membership CRM, email marketing, event web-page builders, and more. All of the included tools in the EventBank Platform would normally be offered by third-party developers and for the databases to be stay on the same page, integrations would be necessary.

However, due to API support lacking in many stages, or integrations not existing between two tools for any reason, dissonance in database contacts can occur.

EventBank takes these necessary tools and combines them into an easy-to-use platform where all the modules and features are integrated natively, and operate off of one, and only one database. Leading to a healthier contact list that is updated frequently without splitting up contact lists across different tools.

In response to using EventBank since as early as February 2019, AnzChamber has only praise for its user-friendliness, and ability to harmonize their database into one place, saving time, energy, and headaches for the chamber, no matter how big or complex the event or promotion campaign may be.

“You have everything in one place. It’s a once stop shop for all things. Everything we need from membership registration to event management, and promotion, and more and we didn’t need to go anywhere else to complete our objectives.” 

Van McLean Robles, Business Development Manager, AnzCham Philippines

About ANZCHAM Philippines

AnzCham Philippine’s objective is to become a highly effective organization that visibly supports and promotes business relationships between the Philippines, Australia, and New Zealand. Thus, we are proud to be recognized as one of the oldest and most active Chambers in the country. With constant communication with our members and affiliate organizations in the government and public sector, we hope to develop and maintain a strong partnership and cooperation with people and industries that are instrumental in the growth and promotion of the economy, businesses, and trade.

If you would like to explore how EventBank can help your organization, contact us, and we’ll give you a tour of all our modules, automation, and other great features.

 

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Written by Robert Rafferty

Robert is an avid growth hacker seeking to bring scalable growth to event management software solutions. Dog person. Based in Hong Kong. Graduate in International Business from Florida Atlantic University.

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