Event Engagement: Driving Sales and Building Communities – Panel discussion in Hong Kong (Photos)
Professional events today continue to be the best tool for bringing people together to build solid relationships. Whether you are using events to drive sales, to build a brand or as a way to generate revenue, a successful, interactive and engaging event experience are important factors for event organizers.
Marketeers and event directors have been utilizing event technology and different methods of event engagement, be it a drinks reception, a variety of entertainments, live music and whatnot to create that environment. In today’s information rich world, how can we further enhance and improve that experience?